One of the best ways to make your podcast more engaging is by bringing on great guests—but if you’re just starting out, it can feel intimidating. Why would someone agree to be on your show if you don’t have thousands of downloads yet?
The good news? You don’t need a massive audience to attract quality guests. You just need the right approach. In this post, I’ll walk you through proven strategies to land great podcast guests, even if your show is brand new.
1. Start With Your Existing Network
You’d be surprised how many interesting people you already know who would make great guests. Start by reaching out to:
- Friends or colleagues with expertise in your niche
- Fellow creators, entrepreneurs, or industry professionals
- People you’ve interacted with on social media
How to ask: Keep it casual. A simple message like:
“Hey [Name], I’m launching a podcast about [topic], and I’d love to feature you in an episode. I think your insights on [specific topic] would be super valuable. Would you be interested?”
Even if they say no, they might refer you to someone who says yes.
2. Use Podcast Guest Directories
If you don’t know where to start, there are platforms designed to connect podcasters with potential guests. Some great options include:
- Podchaser Connect – A directory of podcast guests and hosts
- MatchMaker.fm – A free service that helps match you with potential guests
- Podcast Guests – A platform that connects experts with podcasters
These directories make it easier to find guests who actually want to be interviewed.
3. Engage With Potential Guests on Social Media
Before cold-pitching a guest, warm up the connection by engaging with them on social media. Follow them, comment on their posts, and share their content. This helps you get on their radar before you send an invite.
When you finally reach out, they’ll already recognize your name—making them more likely to say yes.
4. Make Your Invitation Irresistible
Big-name guests don’t just say yes because you asked—they say yes because they see value in the opportunity.
Here’s how to craft a compelling invitation:
- Be clear and concise – Don’t send a long email; get to the point.
- Explain what’s in it for them – Will they get exposure? Promote their book or course?
- Show that you’ve done your homework – Mention something specific about their work.
Example invite:
“Hi [Name], I’m a huge fan of your work, especially [mention something specific]. I host a podcast called [Podcast Name], where we talk about [topic]. I’d love to have you as a guest to discuss [specific topic]. My audience would really benefit from your insights, and it’d be great exposure for [their project]. Let me know if you’d be interested!”
5. Start Small & Work Your Way Up
If you’re dreaming of interviewing big industry leaders, that’s great—but start with guests who are more accessible. As you build a track record of great interviews, it’ll be easier to book higher-profile guests.
Consider reaching out to:
- Up-and-coming creators or entrepreneurs
- Authors who just released a book (they’re actively looking for promo opportunities)
- Industry experts who may not be “famous” but have valuable insights
Once you’ve had a few solid interviews, you can use them as social proof when pitching bigger names.
6. Make the Interview Process Easy
Guests are more likely to say yes if you make the process quick and seamless.
- Use a scheduling tool like Calendly to let them pick a time that works for them.
- Offer a simple recording setup (Zoom, Riverside.fm, or Zencastr work well).
- Send them questions in advance so they know what to expect.
The easier you make it, the more likely they’ll say yes—and even recommend other guests.
7. Ask Guests for Referrals
At the end of every interview, ask:
“Do you know anyone else who would be a great fit for this podcast?”
Most guests have connections who would also love to be featured. This is one of the fastest ways to build a pipeline of future guests without cold outreach.
8. Keep Improving & Follow Up
If a guest says no, don’t take it personally. Timing might not be right, or they may be busy. Politely follow up in a few months.
Also, keep improving your podcast. As your content gets better and your audience grows, you’ll naturally attract bigger and better guests.
Final Thoughts: You Don’t Need a Huge Audience to Get Great Guests
Getting podcast guests—even when you’re just starting out—is about offering value, being persistent, and making the process easy.
- Start with your network
- Use guest directories
- Engage with potential guests on social media
- Craft a strong invitation
- Make scheduling easy
- Ask for referrals